Tools & resources for more authentic stories.
We help journalists build trust with their audiences through human-centered language and equitable news frames.
People who trust us
We seek to increase the understanding and adoption of humanizing language in the news, help journalists address underlying causes of harmful language and news frames, and establish community feedback loops about these issues. That’s because we believe:
All communities and individuals deserve authentic and fair representation in the news.
Accurate language has the power to create narrative change and build trust.
Journalists should use their words to heal, not harm.