Tools & resources for more authentic stories.
We help journalists build trust with their audiences through human-centered language and equitable news frames.
What’s New
People who trust us
“Reframe's trainings have led to in-depth conversations on our team and with our communities, as well as changes in practice, making our process and reporting even stronger. How we create the news is as important as the news we make, and Reframe knows this, approaching change and challenge with a smart, holistic approach. This is the future of news.”
Our mission
We seek to increase the understanding and adoption of humanizing language in the news, help journalists address underlying causes of harmful language and news frames, and establish community feedback loops about these issues. That’s because we believe:
All communities and individuals deserve authentic and fair representation in the news.
Accurate language has the power to create narrative change and build trust.
Journalists should use their words to heal, not harm.
