Tools & resources for more authentic stories.

We help journalists build trust with their audiences through human-centered language and equitable news frames.

What’s New

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Examine how word choices and news frames impact communities with customized interactive training.
Our prototype provides guidance on human-centered language while you’re writing.
Learn whose voices are speaking the loudest in your journalism to ensure coverage that truly reflects your community.

People who trust us

“Reframe's trainings have led to in-depth conversations on our team and with our communities, as well as changes in practice, making our process and reporting even stronger. How we create the news is as important as the news we make, and Reframe knows this, approaching change and challenge with a smart, holistic approach. This is the future of news.”

— Allison Augustyn, former Executive Director of InvestigateWest

Our mission

We seek to increase the understanding and adoption of humanizing language in the news, help journalists address underlying causes of harmful language and news frames, and establish community feedback loops about these issues. That’s because we believe:

All communities and individuals deserve authentic and fair representation in the news.

Accurate language has the power to create narrative change and build trust.

Journalists should use their words to heal, not harm.

Get Started

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