Climate Reporting: Tips from Our Newsletter

Last Updated July 2022

The guidance below collects the thoughts, tips, and must-reads about reporting on the climate crisis published in our weekly newsletter, Freeze Frame. The information is presented in roughly chronological order, has been edited for clarity, and is updated where necessary.

Language & Word Choice

December 3, 2021
What’s the best term for a journalist to use, climate “crisis,” climate “emergency,” or something else?

This is a complicated one, because the question here is not just one of accuracy but also one of urgency. Terms like “global warming” and “climate change” don’t correctly describe the varied and vast human impact on the environment, and they also don’t match the urgency of the moment that journalists should seek to communicate. And what is the point of matching urgency (or journalism, for that matter)? Eliciting action, yes?

Though both “crisis” and “emergency” accurately address this urgency, as Grist recently reported, research shows neither term is enough to prompt action among audiences by itself. In fact, among some audiences “crisis” elicited the least concern while climate “disruption” performed better. So, while all are accurate, the real lesson from this research is that, while this treadmill of terms may continue to update, labels alone cannot spark the change we need to mitigate damage done to our environment. What audiences really need is reporting that supports this urgency by emphasizing what solutions are available and how we can act on them.

 

June 23, 2022

As climate journalism expands, so does the research into how it’s done best. Here are a few tips I’ve found among this research.

Audience Experience

  • Accurate climate reporting can shift audiences’ viewpoints, but only briefly one study shows (The Guardian). That means we need to repeat, repeat, repeat!
  • Television is, globally, the most popular source of climate change news (Reuters Institute).
  • Climate is now part of every beat. Newsrooms should act like it! (Covering Climate Now)

Language

  • Too much jargon in science reporting makes audiences tune out (The Grist).
  • The terms “climate emergency” and “climate crisis” do convey urgency, but they don’t have much of an impact on story engagement, and they may even make audiences skeptical of an outlet’s credibility (Climate Change).
  • “Those who reject mainstream climate science” is a longer but more accurate term than “climate change deniers,” but “deniers” is still better than “doubters” (Inside Climate News).

Framing

  • Environmental justice, which focuses on the marginalized populations who are the most impacted by climate change, must be prioritized in coverage (Covering Climate Now).
  • Avoid doom-and-gloom stories to keeping people engaged. Focusing on threats and disasters desensitizes us; focusing on solutions empowers audiences to make change (The Solutions Project).
  • Photos are key to accurately framing climate journalism. Images shouldn’t depict heat wave coverage as “fun in the sun” (CJR) and the impact on people should be front and center over cliché images of polar bears (The Guardian).

Must-Reads

Coverage of the ‘code red’ climate report was good. Here’s how to sustain it.
Andrew McCormick, Columbia Journalism Review
For more advice on climate coverage, check out this preview of what’s coming up on the climate beat, including a crucial UN conference.

Emily Atkin Talks about Objectivity and Covering the Climate Crisis
María Paula Rubiano A., The Open Notebook
The ongoing objectivity discussion is crucial for the well-being of the news industry and thus our communities. With this Q&A with Emily Atkin, The Open Notebook adds an important chapter. Atkin, a climate journalist and creator of the newsletter Heated, will change the way you think about the power dynamics in climate crisis journalism and the origins of climate denial.

Stop calling them “accidents”
Marin Cogan, Vox
Jessie Singer, author of new book There Are No Accidents, sat down with Vox for an interview about the way we brush off accountability for fatal consequences with one simple word.

The audacious PR plot that seeded doubt about climate change
Jane McMullen, BBC News
BBC News has dug into a public relations campaign that may have changed the course of history 30 years ago by convincing public officials not to limit fossil fuel emissions. It is a must-read for journalists since placing stories, quotes, and opinion pieces in the news media was a linchpin of this damaging plan.

Critical Voices

“This stuff” MSNBC host Chris Hayes refers to is the climate crisis and specifically Sen. Joe Manchin’s opposition to instituting a carbon tax in the U.S. It’s a worthy reminder to anyone reporting on climate legislation that the stakes are much higher than frames that pit lobbyists against activists might suggest.

Earth on track to be unlivable. Story, page 3. You can’t make this up

An absolutely brutal example of our misplaced priorities, courtesy of NASA climate scientist Peter KalmusWhy isn’t this front page news??

hey newspaper picture desks: 43 degrees is not beach weather. at 43 degrees a lot of people are going to die. 43 degrees is natural disaster territory.

For those of us used to Fahrenheit, writer and podcast host Nicky Woolf, is referring to temps of 109 degrees in the UK. Woolf is right: this is not “beach weather” and thus this news should not be accompanied by pictures of fun in the sun because it inaccurately depicts the harmful effects of this heat.

What should take its place? Follow the story. That might mean people seeking shelter from the sun indoors or purchasing air conditioners and fans. It might mean people seeking medical attention. It might mean wilted crops. If a stock image is really necessary, might I recommend one of climate protests?

Reframing Headlines

November 18, 2021

From Electric Bikes to ‘Tree Equity,’ Biden’s Social Policy Bill Funds Niche Items

This New York Times headline about the Build Back Better plan has been, for lack of a better word, roasted on Twitter. That’s largely due to it referring to programs that support sustainable transportation, pregnant people, local journalism, and fighting the climate crisis as “niche interests.” But using scare quotes around tree equity — an admittedly buzzword-y phrase that refers to planting trees in neighborhoods that aren’t receiving the climate- and health-related benefits of tree cover — deserves special attention.

Scare quotes are the rhetorical equivalent of an eyeroll. One could argue that they’re used here to denote an unfamiliar phrase, but what is journalism’s job if not to educate the public about new ideas and events? This small punctuational flourish sets up those learning about tree equity for the first time to think of it as silly and dismissible. Think what you want about tree equity programs, but a headline is no place to editorialize this way. A more straight-shooting headline might look like:

Biden’s Social Policy Bill Funds Support for Electric Bikes, Tree Equity, Childbirth

 

February 17, 2022

Sea level to rise one foot along U.S. coastlines by 2050, government report finds

The headline above, from the Washington Post, is much like dozens of other headlines announcing a report on sea level rise that was released February 15, 2022. Many used the phrases “rise one foot” and “by 2050.” I honestly didn’t think much of this headline or the news it carried (beyond, “more bad climate news, got it”) until I read CNN’s different take, below.

What does one foot of sea level rise in 30 years look like, really? How fast is that in comparison to the sea level rise we’ve experienced in recent years? To me, the phrase “will rise rapidly” hints at the answers and paints a much more urgent and accessible picture than “rise one foot.”

US sea levels will rise rapidly in the next 30 years, new report shows

Similarly, “in the next 30 years” also felt more specific and real than “by 2050” which sounds impossibly far away, but isn’t. The next 30 years is simply a doubling of my personal lifetime, which hasn’t felt very long at all. That reframe really struck a chord with me. It’s important that journalists keep in mind that a slightly different word choice can make important news that much more relatable or salient to a reader.

 

July 21, 2022

A high-pressure weather system led to massive heat waves across much of the Northern Hemisphere in July, with its effects being keenly felt in the U.S., Europe, and China. It seems like every news outlet has a story with a variation on the CNN headline below. But the people experiencing a heat wave don’t need to be told it’s hot.

Grim warnings issued as oppressive US heat wave spreads

What do they need? Most immediately they need information on staying cool and finding local resources and support, like the report below from WHDH in Boston.

How to stay cool without breaking the bank

Secondly, they need to know whether their locality is prepared for future heat waves (the New York Times headline below says that’s a “no” for London) and, if not, how they can be.

London Shows How Unprepared Northern Cities Are for a Warmer World

Finally, they also need to know both the cause (humanity-driven climate change) and the impact (death and displacement) of this extreme weather. Reuters tackles the cause in the headline below. A mix of these tactics helps audiences get the full story beyond “it’s hot.”Explainer: How climate change drives heatwaves and wildfires